Pfizer undaunted by social media hurdles in clinical trial recruitment

This was reported last week in the US press but I have not seen it covered here in the UK.

Pfizer has reeled-in its social media strategy for recruiting patients to a US clinical trial of over-active bladder drug, Detrol.  But it hopes to come back next year with a renewed ‘virtual trial strategy.’ In the meantime it continues to use social media in conjunction with traditional methods of patient recruitment.

Posting because it just goes to prove we are all still learning when it comes to social media…..


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