Here’s hoping the announcement of the @OfficialNIHR #LetsGetDigital winners means others will catch the digital bug

Thought I would gently ease myself back into things after almost a month's total social media detox at work by posting this news story from the National Institute for Health Research (NIHR) announcing the winners of #LetsGetDigital..... The votes have been counted, the judges have had their say and the winners of the 2017 NIHR Let’s Get... Continue Reading →

YouTube is becoming the test tube of science comms – here’s 27 examples worth viewing @OfficialNIHR

The rise of YouTube is something to behold. In last week's Sunday Times - under the headline of 'From YouTube to our tube' - Youtube's CEO Susan Wojcicki talked at length about how she wants the company to become the world's most important broadcaster.  And if life in my household is anything to go by then... Continue Reading →

More on mobile technology and health research…. #ResearchKit and @OfficialNIHR photo competition on theme of diversity and equality

Interesting news from the US last night that a number of pharmaceutical companies - GSK and PurduePharma being the ones cited - are now looking into the use of Apple's new 'ResearchKit' app in clinical research. 'ResearchKit' was launched in March this year with many saying it would be a game-changer in medical research.  My understanding is that... Continue Reading →

Wherefore app thou? Perspectives on digital and social media in health for 2014

How long before GPs prescribe you and I a mobile phone 'app' for our condition instead of a pill, a test or some other treatment?  Sounds farcical doesn't it? Perhaps it is already happening?. As a reviewer it amazes me the number of new ideas for helping patients that come before me in the guise of 'social media' which actually... Continue Reading →

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