Patient View have today launched a new EU director of health 'apps' - these are the things people download onto iPhones and other smartphone devices. As I understand it each of the health 'apps' was recommended by patient groups and patients across the European Union. They are categorised according to the service they provide. You... Continue Reading →
Pfizer undaunted by social media hurdles in clinical trial recruitment
This was reported last week in the US press but I have not seen it covered here in the UK. Pfizer has reeled-in its social media strategy for recruiting patients to a US clinical trial of over-active bladder drug, Detrol. But it hopes to come back next year with a renewed 'virtual trial strategy.' In the meantime... Continue Reading →
Social media and medical research, a story from Oz
I am in international mood today. From the United States to Australia. Unfortunately not via Hawaii. This was sent to me this morning and it's basically a report of a paper appearing in the Journal of Internet Medical Research about the viability of using social media in medical research. Interesting snapshot discussion around the pitfalls - i.e.... Continue Reading →
