Wherefore app thou? Perspectives on digital and social media in health for 2014

How long before GPs prescribe you and I a mobile phone 'app' for our condition instead of a pill, a test or some other treatment?  Sounds farcical doesn't it? Perhaps it is already happening?. As a reviewer it amazes me the number of new ideas for helping patients that come before me in the guise of 'social media' which actually... Continue Reading →

Behavioural matters: pharma could learn its way out of its ‘slump’ by working more closely with patients

I thought this short piece by David Shaywitz in US Forbes Magazine was terrific. David examines three problems identified by the pharmaceutical industry as holding them back, and proposes solutions to each.  The first seems to follow on neatly from my blog on Saturday which looked at the venture philanthropy tactics being pursued by charities to... Continue Reading →

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