The charity Pancreatic Cancer Action have caused a storm with their new 'cancer envy' advertising campaign in which patients are pictured saying things like: 'I wish I had breast cancer.' So if it's shock tactics they were after, and public attention to go with it, then they must be delighted. As must the advertising company … Continue reading My view on that pancreatic cancer ad campaign
Science fear not. Those of you disappointed that the EU summit on 4th Feb only got round to the subject of 'innovation' at a late hour and to little discussion should take heart from the fact that patients have been used to being at the end of a conference/meeting agenda etc for most of the … Continue reading The NHS reforms and patients…and EU research shake-up?