My view on that pancreatic cancer ad campaign

The charity Pancreatic Cancer Action have caused a storm with their new 'cancer envy' advertising campaign in which patients are pictured saying things like: 'I wish I had breast cancer.' So if it's shock tactics they were after, and public attention to go with it, then they must be delighted.  As must the advertising company … Continue reading My view on that pancreatic cancer ad campaign

The NHS reforms and patients…and EU research shake-up?

Science fear not.  Those of you disappointed that the EU summit on 4th Feb only got round to the subject of 'innovation' at a late hour and to little discussion should take heart from the fact that patients have been used to being at the end of a conference/meeting agenda etc for most of the … Continue reading The NHS reforms and patients…and EU research shake-up?