The truth, the whole truth and nothing but….pharma

Here is a gripping report from this week's 'Adweek' (based in New York) about the new marketing strategies being used by pharmaceutical companies. Don't be put off by the reference to 'Obamacare.' The story is equally applicable to the United Kingdom.  For it is essentially a tale about how disease is being re-packaged. Patient data is the new … Continue reading The truth, the whole truth and nothing but….pharma

When good medicine is the casualty of hype and ignorance

I have just returned from the Financial Times' offices, where I was the guest for their regular science podcast hosted by Clive Cookson and Andrew Jack (it will appear here later today).  The theme of the discussion was 'Selling Sickness.'  Andrew was reporting on a recent conference of the same name that took place last month in Holland.  … Continue reading When good medicine is the casualty of hype and ignorance