A good dose of public insight is needed to help the medicine go down – new @acmedsci report! #evidence

It's all over the media today...... Only about one third of the British public say they trust the evidence derived from medical research. Confronted with media hype, claim versus counter-claim, a paucity of good quality accessible information and time-short GPs, and with few reliable tools to help them, patients are struggling to make sense of … Continue reading A good dose of public insight is needed to help the medicine go down – new @acmedsci report! #evidence

Even pharma must understand the perils of Schwanning about in a storm

On New Year's Eve I took my family up 'The Shard,' London's newest and tallest landmark.  As we looked Eastwards a squall was readying itself over the North Downs; the latest in a succession of storms to batter our shores over the past few weeks.  Low-flying clouds threatened to swallow us whole.  The wind roared around … Continue reading Even pharma must understand the perils of Schwanning about in a storm