Putting a Sheen on public awareness in health matters #Sheeneffect

If ever you needed evidence of the importance of celebrity in health awareness campaigning then look no further. A paper in the Journal of the American Medical Association Internal Medicine reports that the actor, Charlie Sheen's, disclosure last November that he is HIV positive resulted in a 265% increase in news reports mentioning HIV and 6500 news stories … Continue reading Putting a Sheen on public awareness in health matters #Sheeneffect