Fight the good fight: medical research charity advertising slogans

Over the last few months, I have been noting down charity advertising copy as I go about London. Here are ten. Notice any trends? Diagnosed with blood cancer, Chloe only has one hope...YOU. Text HOPE.... Anthony Nolan Trust 2013 Elliot is deafblind. He can't tell it's Christmas. Text TOY to....Sense Help us beat cancer sooner … Continue reading Fight the good fight: medical research charity advertising slogans

My view on that pancreatic cancer ad campaign

The charity Pancreatic Cancer Action have caused a storm with their new 'cancer envy' advertising campaign in which patients are pictured saying things like: 'I wish I had breast cancer.' So if it's shock tactics they were after, and public attention to go with it, then they must be delighted.  As must the advertising company … Continue reading My view on that pancreatic cancer ad campaign