The truth, the whole truth and nothing but….pharma

Here is a gripping report from this week’s ‘Adweek’ (based in New York) about the new marketing strategies being used by pharmaceutical companies. Don’t be put off by the reference to ‘Obamacare.’ The story is equally applicable to the United Kingdom.  For it is essentially a tale about how disease is being re-packaged. Patient data is the new […]

More on Pfizer

Ther’s a couple of good pieces in the FT (link will take you to the front page) about the Pfizer announcement yesterday. Actually, it’s quite interesting reading the comments of Pfizer’s CEO as reported this morning.  They give some insight into the self-critical eye that pharma is taking on how it has done things in the […]